CNBC is the dominant voice in financial news. As a result, they capture a huge, affluent, loyal audience every single day. They recognized an opportunity to expand their brand into Primetime with entertainment programming anchored around the network’s core theme: money. This new brand needed to appeal to upwardly mobile men, feel premium without being elitist, and make a clear visual and tonal break from Business Day.
We engineered the look, feel, motion and voice to create a premium, masculine brand with an edge. Stark black and white photography and simple, monospaced type create a marked contrast to the busy, colorful, data-driven daypart. Language injects the design with a confident, cocky tone. In motion, the imagery shears into clean, graphic slices that ease from shot to shot with the precision of a Swiss watch. A crisp logo resolve caps off every promo and ID. The mark itself is simple, balanced and bold.
In addition to the graphic toolkit, we shot live-action in the California desert and the Hollywood Hills to build a library of luxury and lifestyle footage. To round out the toolkit, we also curated a library of premium sourced photography.
Design + Animation: Gretel
Typefaces: Decima Mono, Tungsten, Interstate
This film is part of a collection of possibilities to set type in motion. The alphabet played the role of a frame to set limits in each film. In this frame i tried to experiment freely and impartial like a child. I wanted to figure out which different aesthetic expressions one can have by using divers filmic techniques.
As well in the sound a wide range of different materials and techniques matching to the aesthetic of the respective pictures got used.
Bachelorthesis by Svenja Voß WS2011/12, Fachhochschule Düsseldorf, Fachbereich Design
Concept, realisation: Svenja Voß
Composition, sound design: Lukas Truniger
Lectures: Heike Sperling, Andreas Uebele
Thanks to: Florian Boddin, Katharina Moritzen, Heike Sperling, Jan Steinbach for playing organ, Andreas Uebele, Irmgard Voß, Mattias Voß und Florian Zeh for playing saxophone
This project was done for a 3rd year visual communication design course at the Ohio State University, taught by Professor Brian Stone, using Adobe After Effects. The project was based off of two information graphic panels that related to the subject of gasoline prices and consumption.
Please watch fullscreen and HD
All footage available in 4K.
This is a compilation of some of my timelapse works done in Barcelona, Montserrat and Empuriabrava.
All photographed with:
Helios 44-2 58mm
Canon 35mm F2
LR Timelapse from Gunther Wegner
Sunrise projector - Tycho
More info/content at nicogw.com
Copyright © Nicolás Gutiérrez Wenhammar
Audrey Louise Reynolds, A Fashionable Selby Film
I was delighted to be asked to produce the opening sequence for the Charlie Rose ‘Oscars Special’ show, which aired on PBS on 27th February 2014. The sequence features 8 Oscar nominated films with actors and directors that had previously appeared on the Charlie Rose show. The 1 minute sequence shows a series of custom animated illustrations and transitions from the film Gravity, Before Midnight, Blue Jasmine, 12 Years A Slave, The Wolf of Wall Street, Philomena and Nebraska.
Client: Charlie Rose
Creative direction, design and animation: Al Boardman
Producer and additional design: Torrey Paquette
Music: “Awakenings”, courtesy of Grayson Matthews
it was that much fun playin arround with the benchmark classroom and octane that i built my own - little more detailed - complete new classroom for some playarrounds… i hope you like it! :)
here are some before/after - mesh/render !
Software: Cinema4D, Octane Render, Photoshop, Aftereffects, Davinci Resolve, Cubase, iaSFX, VSL,…
like us on facebook!